Million Dollar Brand

Lynn Bardowski Talks VISIONISTAS IN PINK with Consumption Conversations

Reprinted from Consumption Conversations, which shares insights, expertise and inspiration through entertaining Q&As with great business thinkers, social media ninjas, biz experts! 

There is only one Million $ Party Girl…and it's Lynn Bardowski! You can meet Lynn, if you do not know her already (shocking!) at her site, Milliondollarpartygirl.com. Lynn is an energized person who literally shines! One of Lynn's sayings that she adores is, "A candle loses none of its light by lighting another candle" and, in Lynn's case, she is certainly the embodiment of that expression. Lynn motivates. She inspires. Lynn leads by example – with no excuses or exceptions!

Who is Lynn Bardowski? Lynn is a mother. Lynn is a friend. Lynn is an award-winning entrepreneur – and a best-selling author! Lynn is a motivational and inspirational speakers at scores of business events and networking galas. Lynn is a mentor. Lynn is one of the South Jersey Biz Magazine Top Women To Watch! Lynn is also the force behind VISIONISTAS IN PINK – a cause that speaks dearly to Lynn.

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Almost Famous: Confessions Of A Proud Self-Promoter

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I overheard someone say they couldn’t stay after The Tenors show to use a back stage pass, so I jumped right in to grab the photo op. And tweeted it to The Tenors. We’re BFF’s now!

With a name like Million Dollar Party Girl it was destined to happen. I've become famous. In South Jersey. Or, at least in my own backyard. Everywhere I go, people have heard of the M$PG. They don’t even know my real name, and that’s OK with me. It all happened because I’m a proud self-promoter. You see, one of my key messages for women entrepreneurs is to get your name out there, toot your own horn, and do some biz bragging. I kind of feel a responsibility to lead the way. I probably shouldn't reveal all my “secrets” but here’s a few true confessions of how I proudly promote the M$PG brand. Rinse and repeat with your brand, and you’ll be famous too. And, if you tell anyone my secrets, I’ll deny it all.

True Confession #1: I take advantage of every photo op. You might have heard that perception is reality. Thanks to social media, this has never been more true. Your pictures tell your brand story to thousands of people on Facebook, Twitter, Instagram, and more. Are you maximizing social media? The truth is, whenever I do a book signing I make sure someone is on hand to capture the shot. Be prepared to take pics of your brands proudest moments to post, tweet, instagram and pin. When you see a fellow Visionista sharing her brand moments share the love and RT, Like, Comment and Share. Each women's success inspires another.

True Confession #2: I look for opportunities to send out a press release, and ask friends to help spread the word. When the Somers Point Diner contacted me to kick off their new Literary Lunch series I said yes, and immediately got to work on a press release. “Jersey girl, and best-selling author, comes home to support the shore community” sounded newsworthy. Especially after Super Storm Sandy. It was a slam dunk. Thanks to the press release, and a "plug" from Go Jane News founder Janet Garraty, the story was featured in 3 local newspapers, as well as the Patch news outlets. The word got out, which helped the Literary Lunch sell out, launch with rave reviews and connect with local authors to book dates for the rest of the year. When you toot your own horn you'll not only build your brand, you'll bring other businesses along for the ride. Good Karma.

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True Confession #3: I create my own buzz. I shared this proud FB post (with a photo of a champagne bottle) when I found out I was going to be one of Top 25 Women to Watch: “OMG! Just got an email from a local news reporter. Super excited! Reveal is coming……”  When my friend nominated me to be the Most Happening Author I shared this post: “I’m kicking up my heels! Someone thinks I’m the most Happening Author in SJ! Vote for me and make it so.”  Don't be afraid to let the world know you're excited about your accomplishements. If you did something great, tell us about it. We need more postive images of women rising, and achieving success, on their terms. As the saying goes, "If a tree falls in the forest and no one is around to hear it, does it make a sound?"

Lynn Bardowski is an award-winning entrepreneur, best selling author, national speaker, mentor and radio show host.  For insights on entrepreneurship, leadership and vision, read her book, listen to her radio showfollow her blog and "LIKE" her Facebook page. You may republish this article in full, as long as you list this paragraph and provide a link.

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How To Network: 5 Inspired Tips To Make Networking, Work.

As I keynoted a conference last weekend, I reminded the 200+ attendees that they were at a networking event.  Their ideal client could be discovered in the hotel lobby or a new business mentor could be sitting in row 4.  Every time you have an opportunity to make new connections, you’re networking.  An event doesn’t need the word networking in the title in order for you to make new connections.  You never know who someone knows, or what knowledge a business associate has, that can propel your business.

Social Network

photo ©2007 by luc legay, Flikr http://creativecommons.org/licenses/by-sa/2.0/

5 inspired tips to make networking work for you:

Think Outside The Box:  Last year I became a 50 year old sorority “pledge”, as an alumnae initiate of Delta Phi Epsilon International Sorority.  I know what you’re thinking: "Sorority?".  Yes, a Sorority is a network.  DPhiE is 55,000+ members strong, with a vision to develop women leaders to be their best selves.  The connections and friends I’ve made are priceless, and continue to grow, as I become more engaged both socially and professionally with my new sisters.  From one-on-one coffee meet-ups to happy hours and joining the Fantasy Football Team, I make the time to get involved and develop connections for life.

Share Who You Are vs. What You Do:  What’s the one question EVERYONE asks as soon as they meet you?  “What do you do?”  We’re so programmed to answer this question that sometimes we go on auto-pilot.  There’s no inflection in our voice or enthusiasm about our business, because we’ve said it a thousand times before.  It’s like listening to Charlie Brown’s teacher.  Instead, be bold and say what no one else is saying.  Stop telling people what you do.  Tell them who you are.  Who you are is so much more engaging and interesting.  When people ask me, “What do you do?”  I answer: I’m the Million Dollar Party Girl! (with lots of enthusiasm and energy).  It leads to my new connection wanting to learn more about me.  Always leave them wanting more!

Become A Connector:  Even if you’re attending your first networking event, you can make your mark by becoming a connector.  Fake it ‘til you make it.  Think of it as a party that you’re hosting and your job is to introduce the guests that don’t know each other.  You’re one of them, so start with YOU.

Before you go:  Find out who you want to meet by checking the attendee list.  Connect with the Leader of the group and ask who would be a good connection for you.  The person running the event wants the networking event to be a success, too.  Break the ice and use social media to introduce yourself via Twitter, LinkedIn or a Facebook event page.  If you have a blog, or read one, that offers relevant content and expertise, share it on the event page or via a tweet.

At the event:  Be mindful of who you met that are branding matches made in heaven.  For example, if you meet an interior designer and a building contractor, ask if they know each other.  If not, go into “Hostess” mode and become a connector.  It could be their first event, too.

After the event: Whether it’s a business referral or someone looking for a car for their teenager, follow up with people you want to connect via an E-troduction.

Ask The Right Questions:  Two questions that will multiply your networking results are 1) What are you excited about? and 2) How can I help you?  When you ask “What are you excited about?”, you’ll connect on a deeper level and really find out what your new contact is passionate about.  They’ll light up like a candle and you’ll be the person who allowed them to share their glow.  “How can I help you?” communicates that you are interested in something other than handing out random business cards.  Listen and offer suggestions.  If you think of a referral, write it down on your business card.  I can guarantee you, your card won’t end up in the land of forgotten contacts.

Show Up As Your Brand:  We’ve all heard the saying, "you can’t judge a book by its cover".  The reality is, people do.  As soon as you walk in the door at a networking event, attendees are making a decision about who you are, and what you do, by how you show up.  Your wardrobe, attitude, energy, the whole package, should all communicate your brand.  I show up as the Million $ Party Girl.  My wardrobe is a little sassy, make-up and hair are current, attitude is always positive and my energy gets there before I do.  If you’re walking in the door looking like a hot mess because you were running late, or your first comment is a complaint about how busy you are, look in the mirror to find out why you might not be making valuable connections.  I’ve even had people come up to me and complain about how busy I am by saying, “I see on Facebook how busy you are. Where do you get your energy?”  What they are really saying is they have no time, and no energy.  My reply? “I’m blessed to live an abundant life because I’m passionate about what I do!” 

For more tips on how to show up as your brand, read: Visionista Brand Photo Shoot

Lynn Bardowski is a 23-year entrepreneur, best selling author, national speaker, mentor and radio show host.  For insights on entrepreneurship, leadership and vision, read her book, listen to her radio showfollow her blog, and "LIKE" her Facebook page. You may republish this article in full, as long as you list this paragraph and provide a link.

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‘VISIONista’ Brand Photoshoot

Purple is Passion! Do You Like the Dress?
How About the Shoes? Expressive?

A Fun VISIONista Photoshoot

by Lynn Bardowski

Million $ Party Girl is really about a lifestyle. Rock your VISION and celebrate life with great friends, food, wine, travel and fashion. Fun shoes take you fun places! And as we all know, when you run your own business, you as owner are very often the brand. What does your style say about you?

Lynn Bardowski

 

Photographer: Danielle Diangelo @ AngelEye Photography. www.daniellediangelo.com

 

Dress: Sandra Darren

Comment: I am a die hard Maxxinista! (T J Maxx for great bargains)  Got this dress for just $30. Focus on solid colors that highlight your eye, skin and hair color. People should see YOU in the dress, not the dress on you.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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