Marketing Tips

Oh Snow You Don’t! 3 Hot Ideas For Snowy Day Marketing

Oh Snow You Don't!

It’s snowing! While your kids are screaming, “Yay! No School!”, you’re thinking, “Oh no, there goes my biz.” Snow can be devastating to a small business owner, especially direct sellers who host parties in people's homes. Lack of parking and icy sidewalks can lead to days of cancellations. What’s a Million Dollar Party Girl (or Guy) to do? Find a way to shovel around the obstacles and plow your way through, of course!

3 Snow Day Marketing Ideas

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5 Big Ideas To Support Small Business Saturday

Small Biz Saturday

 

The announcement of Thanksgiving Day openings from big retailers like WalMart, Macy’s and Target, whose workers will not be giving thanks for their boss, is one more reason to shop local on Small Business Saturday. Avoid the black friday frenzy and shop local. Start Small Business Saturday with a cup of coffee from your local coffee shop, spend the day shopping local businesses in your community and take a break by grabbing a bite to eat at an independently owned restaurant or deli. Here's 5 big ideas to support Small Business Saturday and shop local on November 30. 

 

5  Big Ideas To Shop Local and Support Small Business Saturday

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How To Have A Successful Vendor Event

The Complete Guide To Vendor Event Success for Direct Sellers and Small Biz Owners

Vendor Event Success

Vendor events are key to getting out of your inner circle and making new connections, if you find events that are well attended, connect with your ideal client and have a strategy before you get there. After 23 years in the direct selling trenches, I’ve become an expert at getting results at vendor events. They aren’t always perfect, but this complete guide to vendor event success will help you make the most of your time and get better results. 

Let’s get started.

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Dear Small Biz Owner, Your Facebook Friends May Be Hiding You, And Here’s Why

This is what people want to see on Facebook!

You’re passionate about your new biz and you want to tell the world about it. I get that. There’s a right way to share your biz with your Facebook friends so you engage with customers and find new ones. After all, Facebook is called social media, not advertising media. If your small biz facebook posts sound more salesy than social, chances are your friends are hiding you.

Here’s 3 reasons why friends may be hiding you, and what you can do to be more “liked.” 

Reason 1: Your posts sound preachy or you're slamming political figures, hating on opposing sports teams, and/or sharing intimate details about your recent illness. Do all of the above and you may go from being hidden to being blocked, which is a life sentence in Facebook jail. It’s ok to post about those things if you’re not a business owner and don’t care who reads your posts.  It’s not ok if you don’t want to offend (and possibly lose) customers who might not have the same world view as you. If you want to get more likes share posts that inspire, before you expire.

What you can do about it: For unknown reasons (that probably include a definition in a psychology textbook) people post things on Facebook they would never say in a social situation. If you wouldn’t say it to someone you just met at a party, don’t put it on Facebook.

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How Do You Handle The Summer Slump?

Beach Piggy Fights the Summer Slump

Welcome to August, synonymous with the summer slump.  The weather is hot and sticky and half your customers are probably on vacation.  As a small biz owner, keeping your business (and your profits) consistent can be a challenge.  What’s a Million Dollar Party Girl to do?  Reinvent, innovate and turn a hot summer into a hot selling season, of course!

Here’s how I get it done:

Reinvent
Women are the queens of reinvention. Give your marketing strategy the same priority that you give your hair color.  Change it up to give your biz a fresh look.  What works during the busy times might not work during the lean times. Your summer marketing makeover should include attending networking events (where your ideal client is hanging out) and at least one biz conference to stimulate your ideas and strategize with like-minded people. 

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