Marketing Tips


Last Tuesday was a very good day. My PR guy, Gary Frisch at Swordfish Communications, called with the news that I landed an interview on a morning show in a major market, Good Day Philadelphia. It had been four weeks since Gary sent out the press release about my Entrepreneur Boot Camp, which resulted in a front page news story in the business section of the SJ Times. With three days to go until my boot camp, a morning show interview was not even on my radar. Lucky for me, Gary was working behind the scenes to make it happen. He got the call on Tuesday to bring me into the Good Day Philadelphia studio on Thursday for a live interview. Good thing I was getting my hair color touched up at a salon near Nordstrom Rack when he called! My mother would call that a sign… 

Here’s 5 PR Secrets To Landing A TV Interview

1. Make friends with someone in PR: Even though I’m an author, my expertise is not in writing a press release that gets read. You’ll have more success when you build a relationship with a PR pro so they can get to know you, and your story.

2. Timing is everything: There are two key reasons I invested in a press release, which maximized my results. 1) My boot camp launched strategically in March, during Women’s History Month, when the media was looking to cover stories about women. 2) I had just received an Enterprising Women of the Year award, which made me more newsworthy. It was a perfect storm, allowing me to combine both the Enterprising Women award and the entrepreneur boot camp into one slam-dunk press release. Gary worked his magic to do the rest.

3. Ask For What You Want: The Boot Camp was launching in South Jersey so I told Gary I wanted to make the local news, but my big goal was to get on Good Day Philadelphia. I joked that I’d give Gary a lifetime supply of candles if he succeeded in getting me the interview. He went for it (he must really like candles) and copied me on emails to the Good Day Philly producer asking for a coffee meet-up to “discuss a local woman entrepreneur (me!) who would be great for the show". Thanks to the interview, my book sales on Amazon soared and my Boot Camp sold out. And…my Dad has bragging rights with his friends, which is kind of cool. 

4. Practice Makes Perfect: You’ve heard the answer to “How do you get to Carnegie Hall?”, right? "Practice. Practice. Practice." Gain experience by interviewing on Blog Talk Radio shows – they’re one of the best kept secrets to getting free PR. I’ve been interviewed on so many radio shows I can share my key message in my sleep. Check out the Blog Talk Radio lineup to see what show you’ll want to pitch (based on your expertise) and throw your hat in the ring at You’ll also want to subscribe to HARO (Help A Reporter Out) to find free PR opportunities. 

5. Be Ready For Your Close-up: Sure, you want your small biz to be in the news. Getting TV coverage is even better. But do you have a professional head shot, bio and talking points? Trust me, there is no such thing as an "overnight" success. 

Lynn Bardowski is an award-winning entrepreneur, radio host and best selling author of Success Secrets of a Million Dollar Party Girl.  She speaks to global audiences about entrepreneurship, vision and branding and is a resource for press, media and bloggers. Like her on Facebook  and follow her on Twitter.  You may republish this article in full, as long as you list this paragraph and provide a link.


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It’s snowing! While your kids are screaming, “Yay! No School!”, you’re thinking, “Oh no, there goes my biz.” Snow can be devastating to a small business owner, especially direct sellers who host parties in people's homes. Lack of parking and icy sidewalks can lead to days of cancellations. What’s a Million Dollar Party Girl (or Guy) to do? Find a way to shovel around the obstacles and plow your way through, of course!

3 Snow Day Marketing Ideas

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5 Big Ideas To Support Small Business Saturday

Small Biz Saturday


The announcement of Thanksgiving Day openings from big retailers like WalMart, Macy’s and Target, whose workers will not be giving thanks for their boss, is one more reason to shop local on Small Business Saturday. Avoid the black friday frenzy and shop local. Start Small Business Saturday with a cup of coffee from your local coffee shop, spend the day shopping local businesses in your community and take a break by grabbing a bite to eat at an independently owned restaurant or deli. Here's 5 big ideas to support Small Business Saturday and shop local on November 30. 


5  Big Ideas To Shop Local and Support Small Business Saturday

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Vendor events are key to getting out of your inner circle and making new connections, if you find events that are well attended, connect with your ideal client and have a strategy before you get there. After 23 years in the direct selling trenches, I’ve become an expert at getting results at vendor events. They aren’t always perfect, but this complete guide to vendor event success will help you make the most of your time and get better results. 

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Dear Small Biz Owner, Your Facebook Friends May Be Hiding You, And Here’s Why

This is what people want to see on Facebook!

You’re passionate about your new biz and you want to tell the world about it. I get that. There’s a right way to share your biz with your Facebook friends so you engage with customers and find new ones. After all, Facebook is called social media, not advertising media. If your small biz facebook posts sound more salesy than social, chances are your friends are hiding you.

Here’s 3 reasons why friends may be hiding you, and what you can do to be more “liked.” 

Reason 1: Your posts sound preachy or you're slamming political figures, hating on opposing sports teams, and/or sharing intimate details about your recent illness. Do all of the above and you may go from being hidden to being blocked, which is a life sentence in Facebook jail. It’s ok to post about those things if you’re not a business owner and don’t care who reads your posts.  It’s not ok if you don’t want to offend (and possibly lose) customers who might not have the same world view as you. If you want to get more likes share posts that inspire, before you expire.

What you can do about it: For unknown reasons (that probably include a definition in a psychology textbook) people post things on Facebook they would never say in a social situation. If you wouldn’t say it to someone you just met at a party, don’t put it on Facebook.

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