Why Don’t Women Like To Sell? 3 Tips for Women Entrepreneurs
Well, actually, we do. We’re selling our favorite shoes, purses, movies, books and restaurants all the time. We just don’t get paid for it. When it comes to selling for ourselves, and getting paid, we don’t like it. We feel pushy and salesy, as if getting paid for our product or service was a bad thing. I’ve even heard women apologize for it. Enough already!
Here’s 3 Tips To Increase Sales
1. Stop Using the Word Sell. If you’re not comfortable with the “S” word, stop saying it. Use words that are more authentic and true to your core, like the word Invite. Invite is one my favorite words. Invite people to look at your product, become a customer, refer your business and join your team.
2. Stop Talking, Start Listening. Women love to talk and share; it’s what we do best. Our passion for our business can sometimes give us what my Mother called diarrhea of the mouth. The cure is not Imodium, it’s listening. My rule is, if I’m talking more than my customer, I will always get a no. Let your customer sell themselves by sharing how much they want or need your product or service. A great question to get the conversation started is, “What interests you most about ______?” Oohhh, tell me more!
3. Stop Hanging Out With People Who Don’t Want Or Need Your Product. If you’re getting lots of no’s and feel you have no one left to call, you’re hanging out with the wrong people. Take time out to identify who your ideal client is by answering a few questions: 1) Who’s attracted to your message? 2) What do you and your ideal client have in common, and 3) Who are you called to serve? Get started by making a list of 100 contacts that fit into this profile. If you don’t know anyone, get out and network with groups where your ideal client is hanging out. Start off by sharing how you can help them; give and you will receive. Then, after you build a relationship, invite your new connections to look at your product, listen in, and increase sales.
Lynn Bardowski is an award-winning entrepreneur, best selling author, national speaker, mentor and radio show host. For insights on entrepreneurship, leadership and vision, read her book, listen to her radio show, follow her blog and "LIKE" her Facebook page. You may republish this article in full, as long as you list this paragraph and provide a link.
Spread Your Feathers and Get Attention
Yesterday I keynoted an Authors’ Conference to share some of the juicy details on how I became a best-selling author. As I held up my book, I told the attendees that the day to start promoting their book is, well, today – in other words, as soon as they decide to write a book. A woman in the audience asked, “…how do I tell everyone about my book without sounding like I’m bragging? I don’t want to be seen as pushy?” That’s one I’ve heard, and blogged about, before. Men biz-brag all the time. It’s time the ladies pulled up our big girl panties and got over our fear of being pushy. Trust me, pushy people are not worrying, or even thinking about, being pushy. If you’re worried about it, it’s not in your DNA. I’ve heard it so many times; I call it The Pushy Myth. You’re creating a story to justify a limiting belief. When a woman wants to get a man’s attention, out come the red dress and stilettos. Yet, we don’t know how to do that with our businesses. Here’s how to strut your stuff and get your message out to the world. Not just for you, but for the people you serve.
Get Real: Tune in to what limiting belief is holding you back and face your fear head-on. Or maybe it’s feather-on, like a peacock. Those birds really know how to get someone’s attention! Go figure, it’s the males who know how to work it. Peacock feathers are so beautiful they’re used for everything from art to fashion to home decor. It’s a great example of the impact you can have on the world when you put yourself out there.
Start Today: Whether you’re marketing a book, or marketing a biz, you need clients (or readers) to be successful. Don’t get all dressed up with no place to go. Your #1 activity while you’re getting ready to launch a book (or business) is building your client base. One of my friend’s husbands said it best on a recent couples dinner date, “…network or perish.” I laughed when he said it. Partly because the statement sounded so alarmist it caught me off guard. It has a lot of truth in it.
Avoid the Words, “I don’t do (fill in the blank with any social media platform)”. Social media is not going away. If you want to build your list, start sharing, tweeting, pinning, posting and videoing. Remember, it’s called social media for a reason. Leave the salesy rhetoric for the advertisers. If you don’t know how to use posts to generate revenue, click on over to my training page. I’ll teach you how to be a savvy social media maven.
I finished my speech by sharing, tongue in cheek, that I’m successful because I’m a shameless self-promoter. That got a chuckle because most of the time I don’t take myself too seriously. But, I do take my message seriously. Be passionate enough that you want to spread your feathers and attract attention.
Lynn Bardowski is an award-winning entrepreneur, best selling author, national speaker, mentor and radio show host. For insights on entrepreneurship, leadership and vision, read her book, listen to her radio show, follow her blog and "LIKE" her Facebook page. You may republish this article in full, as long as you list this paragraph and provide a link.
photo credit: Laurence & Annie via photopin cc





When QVC first launched in 1986, I was just beginning to hit my stride in corporate sales. By 1990, I decided to give up my full-time career to become an entrepreneur. Even though I had sales experience, selling to homeowners was a whole new thing for me. I turned to QVC, an innovative new business model, to get my “MBA” in sales and marketing. Here’s a few things I learned from watching the experts:


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