Last Tuesday was a very good day. My PR guy, Gary Frisch at Swordfish Communications, called with the news that I landed an interview on a morning show in a major market, Good Day Philadelphia. It had been four weeks since Gary sent out the press release about my Entrepreneur Boot Camp, which resulted in a front page news story in the business section of the SJ Times. With three days to go until my boot camp, a morning show interview was not even on my radar. Lucky for me, Gary was working behind the scenes to make it happen. He got the call on Tuesday to bring me into the Good Day Philadelphia studio on Thursday for a live interview. Good thing I was getting my hair color touched up at a salon near Nordstrom Rack when he called! My mother would call that a sign…
Here’s 5 PR Secrets To Landing A TV Interview
1. Make friends with someone in PR: Even though I’m an author, my expertise is not in writing a press release that gets read. You’ll have more success when you build a relationship with a PR pro so they can get to know you, and your story.
2. Timing is everything: There are two key reasons I invested in a press release, which maximized my results. 1) My boot camp launched strategically in March, during Women’s History Month, when the media was looking to cover stories about women. 2) I had just received an Enterprising Women of the Year award, which made me more newsworthy. It was a perfect storm, allowing me to combine both the Enterprising Women award and the entrepreneur boot camp into one slam-dunk press release. Gary worked his magic to do the rest.
3. Ask For What You Want: The Boot Camp was launching in South Jersey so I told Gary I wanted to make the local news, but my big goal was to get on Good Day Philadelphia. I joked that I’d give Gary a lifetime supply of candles if he succeeded in getting me the interview. He went for it (he must really like candles) and copied me on emails to the Good Day Philly producer asking for a coffee meet-up to “discuss a local woman entrepreneur (me!) who would be great for the show". Thanks to the interview, my book sales on Amazon soared and my Boot Camp sold out. And…my Dad has bragging rights with his friends, which is kind of cool.
4. Practice Makes Perfect: You’ve heard the answer to “How do you get to Carnegie Hall?”, right? "Practice. Practice. Practice." Gain experience by interviewing on Blog Talk Radio shows – they’re one of the best kept secrets to getting free PR. I’ve been interviewed on so many radio shows I can share my key message in my sleep. Check out the Blog Talk Radio lineup to see what show you’ll want to pitch (based on your expertise) and throw your hat in the ring at RadioGuestList.com. You’ll also want to subscribe to HARO (Help A Reporter Out) to find free PR opportunities.
5. Be Ready For Your Close-up: Sure, you want your small biz to be in the news. Getting TV coverage is even better. But do you have a professional head shot, bio and talking points? Trust me, there is no such thing as an "overnight" success.
Lynn Bardowski is an award-winning entrepreneur, radio host and best selling author of Success Secrets of a Million Dollar Party Girl. She speaks to global audiences about entrepreneurship, vision and branding and is a resource for press, media and bloggers. Like her on Facebook and follow her on Twitter. You may republish this article in full, as long as you list this paragraph and provide a link.
In case you haven't heard, the United Nations has declared March 20 International Happiness Day. #HappyDay
In April 2012 the first ever UN conference on Happiness took place in New York and in July 2012 the UN General Assembly adopted a further resolution which decreed that the International Day of Happiness was to be observed every year on 20 March. It was celebrated for the first time in 2013. – actionforhappiness.org
Many of the women entrepreneurs I know (including me) declared their happiness the day they left their “real jobs” to define life, and fulfillment, on their own terms. I discovered that six of the 10 keys to happiness listed on the Action for Happiness website are traits that women entrepreneurs embrace every day:
- Connect with people
- Keep learning new things
- Have goals to look forward to
- Find ways to bounce back
- Be part of something bigger
- Take a positive approach
Based on my unscientifc research, it would seem that women who take risks and accept change have figured out how to be happy. I dug deeper, reaching out to women entrepreneurs who are leading the way as CEOs, mentors and community advocates to ask them what being happy means to them. They all shared similar stories of connecting with people, making a difference and being true to themselves. Maybe the UN should have consulted with women entrepreneurs first!
Barbara Corcoran and I sat down (via Skype) during my radio show for some straight talk about entrepreneurship and success. We had some fun too, joking about our matching blue dresses and not-so-natural blond hair. Barbara Corcoran shared that successful people have the ability to move on and overcome obstacles quickly. She said, “The most successful entrepreneurs have street-smarts; they can think on their feet when they hit a wall. Unlike some of the Harvard MBA's, entrepreneurs with street smarts don’t waste time licking their wounds when they fail.” My takeaway? It's better to swim with the sharks than to swim in self-pity.
Watch the highlights of the interview to learn Barbara’s business advice:
Oprah’s Gal Pal, Dr. Robin Smith, Shares Her Empowering Keynote with NAWBO at the Beyond the Glass Ceiling Gala
Dr. Robin Smith and I think alike, as you can see from our unplanned color coordinated dresses. Her empowering keynote speech for women entrepreneurs was the highlight of the annual Beyond the Glass Ceiling Gala, honoring women advocates, trailblazers and leaders in South Jersey. The author of Hungry: The Truth About a Satisfied Soul started her keynote speech by encouraging the audience of 250+ women (and a few men) to get real with themselves, asking, “What are you hungry for?,” meaning what do you really want out of life? That’s a big question. Dr. Robin went on to share that most of us go about our day wearing a mask, and when someone asks, "How are you doing?" we falsely reply, “Great!” We’re afraid to open up and show our vulnerability by sharing how life is really going. Maybe our marriage really isn’t so wonderful, or we hate our job, or our kids are not the perfect children we make them out to be. To the outside world, it’s all good.
One of my key messages for women entrepreneurs is to not be afraid to put yourself out there. I found out I needed to listen to my own advice when I was nominated to be a Top 100 Small Business Influencer last Fall, awarded by Anita Campbell and Ramon Ray via SmallBizTrends.com. After all, I’m “just” a regular Jersey Girl working from home, doing my thing. Sure, I built a multi-million dollar direct sales biz, wrote a #1 best selling success book, host a radio show and speak to national audiences. Where was that girl when I needed her? Turns out, I have the same self-doubt every other woman has. Thoughts of “Who the heck am I to win this award?” frequently popped into my head, especially when I saw the list of nominees. I nearly fell off my chair when I got the email notifying me I won.